EasternGraphics Brand Guide
Logos & Colors
Download EasternGraphics logo
Available formats: EPS, PDF, PNG, SVG
Logo overview
EasternGraphics, based in Ilmenau, Germany, has spent over 30 years supporting the furniture and interior design industry with software solutions. Its brand, pCon, provides tools that help businesses and designers plan, present, and manage interior projects more efficiently, bringing future living and working spaces to life.
Logo variants
What options are possible? For further variations, please send us an inquiry.
Classic versions: grey font on light background and white font on dark background with green accents on the tagline “visualize your business” and the arrows
Monochromatic versions: grey on light background and white on dark background
Color palette
Make sure that the colors are correct. Use HEX or RGB for digital and CMYK for print.
RGB
CMYK
HEX
HKS
149, 193, 31
C:50 M:0 Y:100 K:0
#95c11f
67
RGB:
149, 193, 31
CMYK:
C:50 M:0 Y:100 K:0
HEX:
#95c11f
HKS:
67
RGB
CMYK
HEX
PANTONE
79, 79, 79
C:0 M:0 Y:0 K:85
#4f4f4f
Cool Gray 11 c
RGB:
79, 79, 79
CMYK:
C:0 M:0 Y:0 K:85
HEX:
#4f4f4f
PANTONE:
Cool Gray 11 c
Clear space
A logo needs an appropriate amount of space around it in order to visually stand out and function as intended. We refer to this as clear space. Avoid putting any text or graphics within the clear space.
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Minimum size
What is the minimum size for each use case? The distinction between digital and print usage is important.
Digital
Readability
Contrast ratio: 2.00:1 or higher.
If you are not sure, please check here.
White
Contrast ratio: 2.11:1
Grey
Contrast ratio: 1.31:1
Black
Contrast ratio: 9.92:1
Co-branding
If using the logo in a bigger group make sure it is placed correctly.
Minimum space after the line is the same as in clear space.
If another logo is placed below make sure the distance is bigger.
If another logo is placed next to it make sure the distance is bigger.
Avoid
Kindly request that the following visualizations of the pCon logo be avoided.
Do not change the shape or aspect ratio of the logo.
Do not add effects like shadow or glow.
Do not change the colors of the logo.
Do not put it on busy background.
The wording under the logo is exclusive to the tagline “visualize your business”.
Do not rotate the logo.
Get in touch
Contact us for more information.