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pCon.facts: Service at the Point of Sale

Macro Trends, Information Mobility and Infotainment. The Point of Sale revolves around 3 points: information, communication and, increasingly, entertainment. The entertainment value of the product itself is no longer enough. Instead, the services surrounding the product, from the generation of customer interest to the after-sales activities, have become increasingly more important. The time of the demanding customer is precious and high-quality consultation is expected. Impressive presentations are needed to persuade customers. This includes having the right amount of accurate information at the right time. The keyword here is digital value creation, and value-creating OFML at the point of sale is an attractive solution.
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Category: Presenting, Sales | Tagged , , , | Comments Off