Discover how Haute Living improved their online customer service and satisfaction using the pCon.cloud 3D product configurator. Hamzah Zulqadars – Marketing Manager at Haute Living – talks about his journey and his experiences with pCon. With his creative background and deep appreciation design, its no surprise that Hamzah Zulqadar found his way to Haute Living as Marketing Manager. With roots in India and a childhood spent in Chicago, Hamzah now resides in New York City. His exposure to diverse cultures has given him a deep appreciation for the richness of design and the profound influence that objects and spaces can have on our everyday experiences. He oversees Haute Living’s website, digital development, and e-commerce initiatives—always seeking innovative ways to improve customer interaction and satisfaction. He is particularly inspired by spaces where contrasts collide: functionality meets whimsy, and elegance pairs with bold expression.
Who is Haute Living?
Founded by Jeff Smith in 2007, Haute Living is a leading authority in modern and contemporary furnishings, lighting, rugs, and decorative objects. The company was built on a mission to offer superior service and an exceptional selection to interior designers and architects. Their experiential showrooms, located in Chicago’s Design District and New York’s Chelsea neighborhood, are key destinations for both design professionals and enthusiasts.
Here they proudly showcase a carefully curated mix of over 100 global brands—from iconic manufacturers to rising designers and design-driven innovators. With a strong focus on the design trade, they offer a range of tailored services, including a dedicated trade program with personalized support. Haute Living doesn’t just represent style, they elevate the professional design experience and help bring every creative vision to life.
Enhancing customer experience with 3D configuration
With a vast inventory of highly customizable pieces, Haute Living sought a digital solution to better serve online visitors. “3D configurators have become an essential tool in today’s design landscape,” Hamzah says. “For professionals, they’re often a requirement. For residential clients, they provide a more interactive understanding of each product. Given how many of our products are highly customizable, being able to visually represent every configuration option is invaluable. It helps clients visualize what they’re getting and ensures confidence in their choices.”
They turned to pCon.cloud, an online 3D product configurator that allows users to visualize furniture configurations in real time.
“3D configurators have become an essential tool in today’s design landscape.“
The power of pCon
pCon is the industry-leading data standard, with over 700 connected manufacturers. The platform provides a suite of powerful visualization and configuration tools tailored for the interior design and furniture industries.
Haute Living discovered pCon through its brand partners. “As resellers of many brands already on pCon, we quickly recognized its value,” explains Hamzah. “With over 100 made-to-order brands in our catalog, pCon helps us present complex product options clearly and visually—both for trade professionals and homeowners.”
Why Haute living chose pCon.cloud
pCon.cloud connects directly to the pCon community database, ensuring real-time access to accurate and brand-approved information. “This dramatically reduces the time our sales team spends managing specifications and product inquiries,” Hamzah notes.
Centralized product data
From prices and configuration options to images, brochures, and certifications, pCon.cloud provides all relevant data in one place. “It empowers customers to explore and configure products on their own. This makes the selection process faster and more transparent, and reduces unnecessary back-and-forth for our team.”
“This dramatically reduces the time our sales team spends managing specifications and product inquiries.“
Smooth integration with pCon.cloud
“The integration process was smooth and intuitive,” Hamzah shares. “The platform’s infrastructure is solid and user-friendly. The pCon team—from sales to developers—guided us through setup, including embedding the iFrame on our site.”
Haute Living has now been working with pCon.cloud for nearly a year and is seeing measurable improvements in customer satisfaction and operational efficiency. “I would highly recommend pCon.cloud to manufacturers and resellers. Using the data from pCon.cloud we were able to streamline our sales process and save time while offering great customer experience. It helps visualize our products and configuration options, improving the customer’s decision making process and overall satisfaction.”
Conclusion: Empowering Customers with Visual Configuration
By integrating pCon.cloud’s 3D product configurator, Haute Living has improved its online experience for both residential clients and design professionals. The result? A more confident buying process, reduced manual labor for the sales team, and a sleek, modern way to showcase made-to-order products.
As the design industry continues to evolve, the integration of digital tools has become essential for staying competitive and meeting modern client expectations. Today’s customers—both trade professionals and residential buyers—expect a seamless online experience that mirrors the quality and customization they’d receive in a showroom. Forward-thinking companies like Haute Living are embracing innovative solutions like 3D product configurators to enhance engagement, reduce friction, and empower users to explore design possibilities in real time. It’s not just about selling furniture—it’s about creating a more dynamic, informed, and satisfying journey from inspiration to purchase.
Ready to bring visual configuration to your business?
Visit us at pCon-solutions.com or feel free to contact us to learn more about how pCon.cloud can elevate your customer experience and streamline your sales process.
Your pCon Team