The materials we choose shape the spaces we create. As interior designers and planners look for more responsible solutions, the challenge is no longer only about aesthetics and functionality; it is also about understanding where materials come from and how they are made.
With Instead now available as a B2B catalog, specialists can integrate professional furniture solutions based on a unique circular material innovation directly into their planning workflows.
Your beer's barley, now a chair
Founded in 2020, Instead combines circular thinking with contemporary furniture design to create solutions for commercial environments. Its approach focuses on giving discarded resources a new purpose while maintaining the quality, durability, and flexibility required for professional projects.
At the centre of this approach is Balt®. It combines brewery spent grains with recycled bio-based food packaging to create a material designed for demanding applications. Free from petrochemical resin, it offers a durable alternative with a distinctive appearance inspired by the brewing process.
The result is a 100% bio-based, 100% recycled, thermoformable, and waterproof material, produced in France with an exceptionally low carbon footprint.
Furniture with material identity
The French manufacturer offers a versatile collection that combines clean, contemporary design with the distinctive character of Balt®. Designed for hospitality, offices, retail, and public interiors, the range supports a wide variety of commercial projects while allowing extensive customization in dimensions, finishes, and colors.
- Chairs and bar seating: Elegant seating solutions such as the Ella chair and bar chair, available with or without armrests, as well as the Newport stool in different heights. Designed for comfort, durability, and everyday use in busy environments.
- Tables: A flexible collection including Cicero and Citra tables, available as dining, café, coffee, side, and high tables. Matching tabletops offer additional possibilities for customized layouts and interior concepts.
- Interior surfaces: The Citra wall covering extends the circular design approach beyond furniture. Designed for bars, hotels, and restaurants, it combines an easy-to-install solution for creating distinctive interior spaces.
Every piece showcases the unique appearance of Balt®, available in colors inspired by the brewing process, including Blonde, Amber, Brown, Stout, and Marbled finishes. The material combines a warm, natural aesthetic with waterproof and thermoformable properties.
Plan faster with pCon
With Instead now available in pCon as a B2B catalog, planners can access structured manufacturer data directly within their digital workflows. The catalog provides detailed product information, configurations, prices, and specifications to support precise planning, reliable quotations, and high-quality visualizations.
Embedded directly into CAD applications such as pCon.planner, SketchUp, and Vectorworks, the collection can be seamlessly integrated from the first design concept to the final presentation. This enables architects and interior designers to explore sustainable furniture solutions more efficiently and create accurate, project-ready concepts.
Trusted by professionals, everywhere
The collection has already been used in real-world interiors where durability, design, and responsible material choices are essential.
Selected projects include:
- Thalazur Carnac, Carnac (Hospitality): Cicero and Citra tables were selected to furnish dining and relaxation areas, bringing together the distinctive character of Balt®.
- Boucan Bar & Brasserie, Nantes (Restaurant): Newport bar stools and Cicero tables introduce a sustainable material approach into a contemporary dining environment, combining comfort and everyday performance.
- Les Indécises, Paris (Restaurant): Cicero tables bring circular style into a refined hospitality setting, adding a unique material identity to the interior.
- Clode, Paris (Coffee shop): The collection contributes to a warm and welcoming atmosphere, demonstrating how sustainable furniture can enhance both customer experience and daily functionality.
Furniture can do more than complete a space. It can reflect the values behind it.
With its innovative Balt® material and customizable furniture solutions, Instead offers designers a new way to approach professional interiors where circularity, craftsmanship, and contemporary design come together.
Sustainable furniture solutions from Instead are available in pCon as B2B product data via pCon.login, ready to support planning from concept to completion.
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Your pCon Team