Interactive Product Presentation: Virtual Reality with Actiu

Experiencing furniture. 360° panoramas and virtual reality are all the rage. We talk about these ideas, technologies, opportunities and devices – but are there really measurable results for such enthusiasm? Time and time again we see impressive projects created by our customers. They speak of practical relevance and the significance of new presentation opportunities in a world where products are no longer just a product, but rather one piece of a complex, interactive solution that can be brought to life.

The idea of integrating panoramic images into pCon solutions reaches back to 2011. At that time, VR headsets were still a thing of the future. But it didn’t take long to realize that – with little effort – these panoramic views could have an enormous effect on presentation. Today, there are high-performance mobile devices that use the latest browser technology to bring virtual spaces to life – and, of course, in a photo-realistic manner!

Emotions have many layers. Those looking to keep their products and solutions in the customer’s mind must also score points when it comes to presentation and consultancy. It’s all about making a lasting impression and addressing your customer. Or better yet – moving them. Actiu shows how this can be achieved through showroom visualization.

Click on the image to jump into the Actiu panorama.

Simply click on the logo and you’ll be transported. The music starts, you see a large window front and the camera moves as if it has a mind of its own. A few seconds later, you can start the VR mode and will be swept away into the room concept. You can easily change the various locations and get an overview of the entire office. Keyword here: discover.

Synergy makes the difference. The Spanish office furniture manufacturer Actiu continues to show the astounding potential behind the combination of stationary planning tools and mobile technology: an innovative method for product presentation. The firm creates their photo-realistic renderings with pCon.planner’s integrated renderer OSPRay and places the results exactly where their target group will find them; namely the company website. As if navigating the panorama on a tablet wasn’t impressive enough, the solution can also be seen with a VR headset. And with that, Actiu conjures up a complete product experience.

Are you also interested in panoramic images and presentation with VR headsets? Then you’ll need our room planner on your side! You can find pCon.planner here. For further questions or comments, please don’t hesitate to contact us.

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11 replies on “Interactive Product Presentation: Virtual Reality with Actiu

  • ug

    Why are the lighting elements visible when rendering with OSPRay ? They show up in the render and create unrealistic geometry. How is lighting done in OSPRay besides HDRI and Sun parameters ? Thanks.

    • Timmy

      Hey, we are aware of the problem of visible lighting elements and fixed it in the new Version of pCon.planner which will be released soon.

      To adjust the lighting conditions besides HDRI and Sun parameters you can try using ambient light. For more information please have a look at this blog post:

  • ug

    Also, lighting elements in the start menu do not take effect in OSPRAY except Spotlight. Meaning, light intensity does not change whether its increased or decreased; only spotlight and self- illuminating materials under Materials tab in Start menu make a difference. I work at NURUS and use Pcon daily, thats why I want to improve my understanding of the program. Thank you.

    • Pauline


      Thanks for taking the time to read the blog! The light intensity does change with these elements in OSPRay. However, it could be that there are other settings cancelling them out or affecting them in some way. A fwe things to try:

      – Change Tone Mapping to Simple. If you have tone mapping on Drago or Reinhard, they are working to balance light intensity, which could result in the lighting elements not having a full effect.
      – Reduce ambient light for the entire plan (found under the room elements menu)
      – Disable other light sources like sun light and hdri light in the render settings

      Once these light sources are adjusted, try a test rendering. You should see a difference when increasing and decreasing the light intensity. If this does not solve your problem or you still have questions, please let us know and we’ll be happy to have our representative for Nurus help you out.

      Best regards,

  • ug

    A correction to my last comment; the spotlight intensity change also do not work in OSPRay renderings.

  • loomit

    I will try asking here since you’ve already gave us some tips. Why sometimes when using OSPRay some of the renders are rally nice and sharp but some of them have a visible ‘noise’?

    • Pauline


      Depending on the size of the plan, you may need to change the stopping condition. We would suggest “unlimited” stopping condition to ensure the highest quality output.

      Best regards,

  • Robert James

    If you have a virtual reality headset for your smartphone, you can take a virtual tour through an Actiu plan and experience the magic of virtual reality for yourself!

  • Quickbooks payroll support

    Virtual reality is the future and we cannot deny that and the future also depends on that. The advanced technology is growing from time to time and it is taking all of the work of every field and also helping in the growth of the organization.

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